Example

LRC Welcomes you to the House of Knowledge

Katz, Helen E.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz - 6th ed. - New York : Routledge, 2017 - xx, 231 p. ; 24 cm. - Routledge Communication Series .

9781138689152 (hardback) 9781138689169 (pbk.)


Advertising media planning.
Mass media and business.
Marketing channels.

659 / KAT-M
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