Normal view MARC view ISBD view

Life after the 30-second spot :

Jaffe, Joseph

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe - Hoboken, N.J. : John Wiley & Sons, 2005 - xix, 284 p. : ill. ; 24 cm.

ISBN: 0471718378 (cloth)

Subjects--Topical Terms:
Advertising--Psychological aspects.
Customer relations.
Target marketing.
Advertising--Technological innovations.
Interactive marketing.

Dewey Class. No.: 659.1 / JAF-L

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

LRC Welcomes you to the House of Knowledge

Life after the 30-second spot :