Learning Resource Center University of Management and Technology, Lahore. catalog

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Underhill, Paco

Why we buy : the science of shopping / Paco Underhill - New York : Simon & Schuster, 1999 - 255 p. ; 25 cm.

Includes index.

ISBN: 0684849135

Subjects--Topical Terms:
Marketing research.
Consumer behavior.
Shopping.

Dewey Class. No.: 658.834 / UND-W

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