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Degerminants of consumer information adoption in electronic word-of-mouth (EWOM) : a study on social media based consumer review groups [MS program] [+CD]/ Nida Fatima - Lahore : UMT, School of Business and Economics, 2016 - 51 p. CD

Report presented in partial requirement for MS degree
Advisor: Dr. Haroon Rasheed

Marketing mix

TP 658.804 / NID-D
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