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The Loyalty effect : The hidden force behind growth, profits

Reichheld, Frederick F.

The Loyalty effect : The hidden force behind growth, profits Reichheld, Frederick F. - Boston,USA: Harvard Business School, 1996 - 323 p.

EN

ISBN: 0-87584-448-0

Subjects--Topical Terms:
Consumer satisfaction

Dewey Class. No.: 658.4 / REI-I

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The Loyalty effect : The hidden force behind growth, profits