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Reputation : Realizing value from the corporate image

Fombrun, Charles J.

Reputation : Realizing value from the corporate image Fombrun, Charles J. - Boston,USA: Harvard Business School, 1996 - 441 p.

EN

ISBN: 0-87584-633-5

Subjects--Topical Terms:
Corporate image

Dewey Class. No.: 659.2 / FOM-R

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Reputation : Realizing value from the corporate image