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The AMA handbook of marketing for the service industries

Congram, Carole A., Ed.

The AMA handbook of marketing for the service industries Congram, Carole A., Ed.<>Friedman, Margaret L., Jt. Ed - New York,USA: American Management Association, 1991 - 588 p.


EN

0-8144-0104-X


Service industries-Marketing

658.8 / AMA-