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Consumer behavior

Hoyer, Wayne D.

Consumer behavior Hoyer, Wayne D.<>Maclnnis, Deborah J. - Boston,USA: Houghton Mifflin Company, 1997 - 675 p.

EN

ISBN: 0395665922

Subjects--Topical Terms:
Consumer behabviour

Dewey Class. No.: SMG 658.8342 / HOY-C

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