Learning Resource Center University of Management and Technology, Lahore. catalog

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Keller, Kevin Lane

A framework for marketing management Keller, Kevin Lane<>Kotler, Philip - 4th - New Delhi,India: Pearson, 2011 - 384 p.

EN

ISBN: 9788131759370

Subjects--Topical Terms:
Marketing-management

Dewey Class. No.: 658.8 / KOT-F

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