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Strategic alliances & marketing partnerships

Gibbs, Richard

Strategic alliances & marketing partnerships Gaining competitive advantage through collaboration and partnering Gibbs, Richard<>Humphries, Andrew - London,UK: Kogan Page, 2009 - 235 p.

EN

ISBN: 9780749457181

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.046 / GIB-S

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