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Persuasive communication

Erwin P. Bettinghaus

Persuasive communication Erwin P. Bettinghaus<>Michael J. Cody - 5th - Australia: Wadsworth, 1994 - 406 p.

EN

ISBN: 0-03-055352-0

Subjects--Topical Terms:
Persuasion (psychology)

Dewey Class. No.: 303.342 / BET-P

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Persuasive communication