Learning Resource Center University of Management and Technology, Lahore. catalog

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E. Jerome McCarthy

Essentials of marketing a global-magerial approach E. Jerome McCarthy<>William D. Perreault - 9th - Boston,USA: McGraw-Hill, 2003 - 620 p.

EN

ISBN: 0-07-246420-8

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / PER-E

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Learning Resource Center University of Management and Technology, Lahore.

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