Learning Resource Center University of Management and Technology, Lahore. catalog

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John A. Quelch

Marketing management text and cases John A. Quelch<>Rajiv Lal<>V. Kasturi Rangan - Boston,USA: McGraw-Hill, 2005 - 812 p.

ISBN: 007124218x

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / LAL-M

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