Learning Resource Center University of Management and Technology, Lahore. catalog

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Jarmo R. Lehtinen

Customer relationship management creating competitive advantage through win-win relationship strategies Jarmo R. Lehtinen<>Kaj Storbacka - Boston,USA: McGraw-Hill, 2001 - 160 p.

EN

ISBN: 0-07-120678-7

Subjects--Topical Terms:
Customer relations

Dewey Class. No.: 658.812 / STO-C

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Learning Resource Center University of Management and Technology, Lahore.

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