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Essentials of marketing research

David A. Aaker

Essentials of marketing research David A. Aaker<>George S. Day<>V. Kumar - 2nd - New York,USA: John Wiley & Sons, 2002 - 553 p.

EN

ISBN: 0-471-41235-x

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / KUM-E

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Essentials of marketing research