Learning Resource Center University of Management and Technology, Lahore. catalog

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E. Jerome McCarthy

Basic marketing A Managerial approach E. Jerome McCarthy<>William D.Perreault - Homewood,USA: Irwin, 1990 - 734 p.

EN

ISBN: 0256068658

Subjects--Topical Terms:
Marketing-Management

Dewey Class. No.: 658.8 / MCC-B

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