Learning Resource Center University of Management and Technology, Lahore. catalog

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Kapferer, Jean-Noel

The new strategic brand management creating and sustaining brand equity long term Kapferer, Jean-Noel - UK: Kogan Page, 2004. - 497 p.

ISBN: 8175542918

Subjects--Topical Terms:
Brand management

Dewey Class. No.: 658.827 / KAP-N

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Learning Resource Center University of Management and Technology, Lahore.

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