Learning Resource Center University of Management and Technology, Lahore. catalog

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Gerard J. Tellis

Advertising and sales promotion strategy Gerard J. Tellis - Harlow,England: Addision-Wesley, 1998 - 483 p.

EN

ISBN: 0-321-01411-1

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 658.82 / TEL-A

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Learning Resource Center University of Management and Technology, Lahore.

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