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Pharmaceutical marketing : strategy and cases /

Smith, Mickey C.

Pharmaceutical marketing : strategy and cases / Mickey C. Smith - New York : Pharmaceutical Products Press, 1991 - x, 424 p.

Includes bibliographical references and index

Eng

ISBN: 9781560241102

Subjects--Topical Terms:
Drugs-Marketing
Pharmaceutical industry

Dewey Class. No.: 615.10688 / SMI-P

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