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Marketing financial services /

Ennew, Christine

Marketing financial services / by Christine Ennew, Nigel Waiteand Roisin Waite - 4th ed. - London : Routledge, 2025 - 637 p. ill. ; 25 cm. - The Marketing series .

ISBN: 9781032504643

Subjects--Topical Terms:
Financial services industry--Great Britain.
Bank marketing--Great Britain.
Advertising--Great Britain.

Dewey Class. No.: 332.10688 / ENN-F

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