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The human element :

Nordgren, Loran F.

The human element : overcoming the resistance that awaits new ideas / by Loran Nordgren and David Schonthal - Hoboken : John Wiley, 2022 - 236 p.

Includes index.

9781119765042


Persuasion (Psychology)
Influence (Psychology)
Disruptive technologies.

153.852 / NOR-H