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Marketing management /

Kotler, Philip

Marketing management / by Philip Kotler and Kevin Lane Keller - 15th ed. - Kuala Lumper : Pearson, 2020 - 756 p. : color illustrations ; 29 cm.

ISBN: 9789673498536

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / KOT-M

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Marketing management /