Learning Resource Center University of Management and Technology, Lahore. catalog

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Kumar, V.

Marketing research / by V. Kumar . . . . [et al.] - 13th ed. - NA : John Wiley, 2016 - 731 p.

ISBN: 978119497585

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / KUM-M

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