Blackwell, Roger D.
Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, and W. Wayne Talarzyk - 4th ed. - Fort Worth : Dryden Press ; Harcourt Brace College Publishers, 1993 - xiii, 526 p. : ill., maps ; 24 cm.
0030970385
Consumer behavior--Case studies.
Marketing research--Case studies.
658.8342 / BLA-C
Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, and W. Wayne Talarzyk - 4th ed. - Fort Worth : Dryden Press ; Harcourt Brace College Publishers, 1993 - xiii, 526 p. : ill., maps ; 24 cm.
0030970385
Consumer behavior--Case studies.
Marketing research--Case studies.
658.8342 / BLA-C
