Example

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Blackwell, Roger D.

Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, and W. Wayne Talarzyk - 4th ed. - Fort Worth : Dryden Press ; Harcourt Brace College Publishers, 1993 - xiii, 526 p. : ill., maps ; 24 cm.

0030970385


Consumer behavior--Case studies.
Marketing research--Case studies.

658.8342 / BLA-C
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