Learning Resource Center University of Management and Technology, Lahore. catalog

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Kotler, Philip

A framework for marketing management / Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College. - 6th ed. - Noida : Pearson, 2015 4th impression 2018 - 344 p. ; 23 cm

Includes indexes.

ISBN: 9789332575394

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / KOT-F

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